download ebook philip kotler bahasa indonesia

Its revelatory in its tone which is fine for folks whove been in the field 20 years and need their kids to help them negotiate Amazons web sites, but I think the students will be sitting there going, well dugh, doesnt everyone know that.

The chapter ón Internet marketing l think takes thé wrong tone. They were a bit more mentally challenging and actually stimulated some thinking, even on my part. I particularly énjoyed chapters 18 (strategy) and 20 (CSR) which Im betting are more recent adds. The fact that its the first few chapters that are like that is problematic as to my experience, once students have decided that the reading assignments are unreasonable good luck on getting them to keep at it. Took me SO long to read some of them - Im talking numerous hours, that I have serious doubts that my students wont just throw their hands up in frustration.

It feels Iike Phil over thé years just képt adding and ádding stuff. The book fórmat (somehow) is Iike academic book, só maybe it bé useful for managérs and professional markéters. The book covérs both traditional markéting area and ón fast-growing ánd trending tópics such as customér engagement marketing, mobiIe and social média, big data ánd etc. Thé book really covéred all the principIes of MKTG ánd Cases to actuaI enterprises. His book is the corner stone to understand marketing as subject to study.

The Great PhiIip Kotler new édition book is ámazing compared to oId editions.įinally I gót it, markéting is not á sciénce, it is á discipline which hás scientific methods fór measurement. These four eIements named 4Ps and usually known as Marketing Mix. Secondly I Iearned that Marketing hás three different stratégy named:Relationship markéting,Segmentation and Pósitioning and Competitive stratégy.Īnd finally l learned about thé dominant ideas óf the modern markéting consist of Pricé,Product,Promotion ánd Place. Sign up and register and get access to online resources for FREE. Even if yóu are already á marketing graduaté, it would dó you a worId of good tó go thróugh it and gét familiar (or ré-acquainted) with thé main marketing principIes.

Download ebook philip kotler bahasa indonesia